María Noguera is a Director at Guinard & Noriega, a firm she has been part of since 2016. She leads the Trademark Department, is a member of the Franchising team, and provides support in patent-related matters. She also actively participates in strategic development and firm positioning initiatives.
She specializes in Intellectual Property, with an emphasis on trademarks, franchise structuring, strategic portfolio management, and enforcement actions against unauthorized use. She has over 10 years of experience advising clients in the pharmaceutical, food, and cosmetics industries, particularly in the protection and regional expansion of their intangible assets.
Her practice is distinguished by a comprehensive approach that combines legal advisory with a business-oriented perspective. She focuses on identifying the client’s real needs and designing cost-effective strategies, delivering close, personalized service with clear communication.
ACADEMIC BACKGROUND:
- LL.B. in Law and Political Science, Universidad Católica Santa María La Antigua (Cum Laude), 2018.
- Master’s Degree in Business Creation and Acceleration, Next International Business School and University of Lleida, Madrid, Spain, 2020.
- Diploma in Intellectual Property, Universidad Austral, Buenos Aires, Argentina, 2021.
- Course in Fashion Law, Inter-American Association of Intellectual Property, 2023.
- Trademarks in the Industry 4.0 Revolution, Inter-American Association of Intellectual Property, 2025.
LANGUAGES:
- Spanish and English
EXPERIENCE:
Prior to joining the firm, she worked as a Legal Assistant at Galindo, Arias & López (2016).
Among her most relevant projects are:
- Advising the Panamanian Football Federation on the design and implementation of trademark protection strategies in preparation for the FIFA World Cup 2026, including border measures and enforcement actions against unauthorized use of its assets.
- Advising on the project for the registration and regional protection of Panama’s new Country Brand.
- Strategic negotiation that resulted in the registration of the DON JUAN trademark in Mexico.
MEMBERSHIPS AND RECOGNITIONS:
- Member of the Inter-American Association of Intellectual Property (ASIPI) since 2022, where she participates in the Social Action Committee and the Pro Bono program.
- Member of the International Trademark Association (INTA) since 2025.
- Recognized in 2025 as a “Rising Lawyer” by Marcasur.
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